“African Americans are calling out systemic racism while at the same time creating opportunities for growth across social platforms and businesses with various levels of innovation,” said Cheryl Grace, Senior Vice President of Consumer Insights and Engagement, Nielsen. (Image courtesy NNPA)
By NNPA NEWSWIRE
CHICAGO – October 21, 2020 – For 10 years, Nielsen has been dedicated to telling the story of the power of Black consumers and their diversity, long before the call for social justice sounded.
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According to “The Power of the Black Community – From Moment to Movement,” the 10th annual report in Nielsen’s Diverse Intelligence Series on African American consumers, Black influence on the economy and pop culture continues to drive not only significant moments in history, but drive change across industries and digital platforms.
From video streaming, radio listenership and podcasting to buying Black and staying connected to social movements through social media, African Americans are leading the conversation with an unprecedented impact on brands, policies and what the country watches, buys and listens to.
“African Americans are calling out systemic racism while at the same time creating opportunities for growth across social platforms and businesses with various levels of innovation,” said Cheryl Grace, Senior Vice President of Consumer Insights and Engagement, Nielsen. “African Americans have historically navigated these imperfect structures— but this current global reckoning brought on by a unique confluence of moments, proves the power of the Black community and its incredible influence.” Grace is also the founder of Nielsen’s Diverse Intelligence Series of annual reports about U.S. multicultural communities.
Key findings from the report include:
For more details and insights, download the report at http://www.nielsen.com/africanamericans . Join the conversation on Facebook (Nielsen Community) and Twitter (@NielsenKnows).
ABOUT NIELSEN’S DIVERSE INTELLIGENCE SERIES
In 2011, Nielsen launched the Diverse Intelligence Series, a robust portfolio of comprehensive reports that focus solely on diverse consumers’ unique consumption and purchasing habits. The series has become an industry resource to help brands better understand and reach ethnic customers. To learn more about Nielsen’s Diverse Intelligence research series, visit http://www.nielsen.com .
Nielsen Holdings plc (NYSE: NLSN ) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit http://www.nielsen.com .
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